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La Fête du ChampagneCode: PEARL
Hotel Bakery & Sweets Shop
← Collection
CuisineOther, Bakery Cafe
Price$10–20per person
ReservationsWalk in friendly

Tabelog 100 #77

Our verdict

PICOT places Hakone’s hotel-bakery tradition in a compact, practical format: bread and cake from the Fujiya Hotel setting, with takeout at the center and a small counter for eating in. Its Tabelog Bread EAST “Tabelog 100” selections in 2020 and 2022 make it a useful stop for travelers reading Hakone through food rather than scenery alone.

Pearl is the En Primeur Club membership app, where members save venues, book tables and use the concierge.

PICOT restaurant in Hakone, Japan

The menu

What to order

  • Classic curry in boil-in-bag pouch
  • Apple pie
  • Hotel breads and rolls
  • Assorted sweets and cookies
See the current menu on fujiyahotel.jp →
About

Approaching PICOT in Ashigarashimo-Gun, the mood shifts from travel transit to a more compact kind of food stop: travelers moving between stays, errands, and short breaks, and a bakery counter treating bread and cake as part of the area’s hospitality infrastructure. PICOT is not an urban pastry salon or destination tasting room. It is best read through its listed categories, Bread and Cake, and through the practical appeal of modestly priced items that can fit into a day of travel.

That matters because Ashigarashimo-Gun dining often splits between two poles. One is ryokan dinners, hotel restaurants, and higher-commitment rooms such as Sumibi Teppan Yaki Toki and Suiyo Ekushibu hakone rikyuu, where the meal may be part of an overnight stay or formal occasion. The other is older casual stops, bakeries, sweets counters, and quick shops that make the area legible between transfers and baths. Our full Ashigarashimo-Gun restaurants guide gives the wider dining frame, while Our full Ashigarashimo-Gun hotels guide explains why hotel-linked food remains central here.

Bakery rhythm, Ashigarashimo-Gun context, and the souvenir economy

Japanese bakeries in travel areas occupy a different lane from purely neighborhood bakeries. They translate Western-style bread and pastry through Japanese travel habits: boxed gifts, train snacks, breakfast provisions, and sweets chosen as omiyage, not dessert alone. PICOT fits that pattern at the level confirmed in public listings: bread and cake are the core categories, and the price band keeps it in the casual stop rather than formal restaurant register. The format reads compact and practical, with Ashigarashimo-Gun providing the resort-area context.

The 2022 Tabelog Hyakumeiten recognition gives the bakery a measurable place within Japan’s bread scene. A Tabelog score of 3.68 puts it in a reviewed, documented casual bakery context rather than leaving it as an anonymous stop. That does not make a bakery counter a formal restaurant; it clarifies expectations. The draw is bread and sweets at modest spend, with bread-specific recognition rather than broad restaurant prestige as the credibility signal.

The listed categories show how the shop reads the market. Bread and cake sit inside Japanese bakery culture, where everyday snacks, fruit pastry, and giftable sweets can share the case. The appeal is not a long tasting menu or a chef-led narrative but a focused purchase: something to eat now, something to carry onward, or something to give. That local cadence works without requiring a long meal.

Where PICOT sits among Ashigarashimo-Gun's casual food stops

Ashigarashimo-Gun rewards short, tactical eating. A traveler may take tea, buy sweets, pick up bread, or add a snack between rail connections; the area’s food memory is often built from fragments rather than one grand lunch. Watanabe Bakery sits in the same broad casual-bread bracket, while PICOT’s recognition gives it another identity: less anonymous bakery stop, more documented specialist counter. The difference is not formality alone; it is whether the purchase is for immediate eating, simple planning, or a packaged gift.

Tea, sweets, and other casual stops remain the other half of the local grammar. Other Ashigarashimo-Gun dining rooms and counters point to the area’s road-house, refreshment, wagashi, and tea traditions. Bread does not replace those traditions; it sits beside them as modern resort eating. That coexistence makes the area more interesting than a simple hot-spring town label suggests.

For a wider Kanagawa or Japan itinerary, the contrast helps when kept at the level of format rather than name-dropping. Other regional bread counters, casual shops, composed meals, city izakaya-style rooms, café frames, and urban references can all help a traveler read PICOT more clearly. The comparison is less direct equivalence than format reading: PICOT is a focused Bread and Cake stop in Ashigarashimo-Gun, not a full-service restaurant trying to cover every occasion.

A compact counter better read as a smart Ashigarashimo-Gun stop

The practical read is simple: a low-commitment food stop with recognized bread pedigree. The listed spend is Dinner: JPY 1,000 - JPY 1,999; Lunch: JPY 1,000 - JPY 1,999, which places it in a modest band for the area. That price signal matters because it lets travelers fold PICOT into a day without treating it as the day’s main reservation or a formal dining commitment.

Timing and logistics should be checked directly before visiting, because bakery counters can change hours, availability, and item line-ups. The verified public record is strongest on the basics: PICOT is in Ashigarashimo-Gun, lists Bread and Cake as its categories, and has a phone contact at +81-460-82-5541. Plan it as a bakery stop unless the venue’s current channels say otherwise.

Families, solo travelers, and couples can all understand the appeal without overcomplicating it. The price band is modest, the categories are approachable, and the purchase does not require the ceremony of ryokan dining or high-spend hotel restaurants. PICOT is strongest as part of the day’s route: bread before moving on, cake as a small treat, or a purchase connecting Ashigarashimo-Gun’s hospitality culture to Japan’s broader bakery scene.

Readers extending the trip beyond restaurants can map the area through Our full Ashigarashimo-Gun bars guide, Our full Ashigarashimo-Gun wineries guide, and Our full Ashigarashimo-Gun experiences guide. For cross-city casual-food context, it is enough to compare formats generically: focused bakeries, snack counters, café-led stops, and compact specialist shops show how small food formats travel across different dining cultures.

Frequently asked questions

How much does it cost to eat at PICOT?

Pricing at PICOT is listed as Dinner: JPY 1,000 - JPY 1,999; Lunch: JPY 1,000 - JPY 1,999.

Where exactly is PICOT?

PICOT is located in Ashigarashimo-Gun.

Can I walk in to PICOT?

PICOT is listed in the Bread and Cake categories, but walk-in procedures are not detailed in the verified public record. Calling +81-460-82-5541 is the clearest anchor for planning a visit.

What's the signature at PICOT?

The public record lists PICOT under Bread and Cake rather than confirming a single named signature item. That points to a bakery line-up rather than one documented specialty. Check the venue's official channels for the latest details.

How does PICOT handle allergies?

PICOT lists Bread and Cake, but allergy-specific procedures are not detailed in the public record. Calling +81-460-82-5541 before ordering is the practical way to confirm ingredients and handling. Check the venue's official channels for the latest details.

Is PICOT a family-friendly restaurant?

PICOT is best understood as a modestly priced Bread and Cake venue in Ashigarashimo-Gun. Family-specific amenities are not detailed in the verified public record, so check the venue's official channels for the latest details.

Cost Snapshot

Nearby venues at a similar price tier for orientation.

The record

Recognition history

Dated appearances from independent guides and award organizations, with the underlying list record or original source where available.

  1. Tabelog 100 #77 · No. 77

    Tabelog · Tabelog 100 - Bread - EAST - 2022

Details
Vibe
  • Classic
  • Cozy
  • Quiet
  • Well Known
Best For
  • Solo
  • Casual Hangout
  • Brunch
  • After Work
  • Family
Experience
  • Hotel Restaurant
  • Historic Building
  • Standalone
Views
  • Street Scene
Menu Format
  • A La Carte
  • Counter Dining
Drinks Focus
  • Coffee
  • Tea
  • Soft Drinks
Noise LevelQuiet
CapacityIntimate
Service StyleCounter Service
Meal PacingQuick Bite
KitchenComfort cooking

A small, quiet hotel bakery space along Route 1 with a classic Fujiya Hotel feel, offering a relaxed, casual atmosphere for picking up breads, sweets, and light bites rather than a full sit-down restaurant experience.