Poke & Co
Our verdict
Poke & Co serves Hawaiian poke bowls with fresh ingredients from a counter-service setup in Emirates Office Tower on Trade Center St, with sustainable seafood and zero-proof drinks.
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The menu
What to order
- Waikiki
- Classic Salmon
- Classic Tuna
- Spicy Maui
- Ono Poke Bowl
- Kahuna Poke Bowl
- Chicken Gone Wild
The Lunch vs. The same city that now hosts The Bowl Format in Global Context
Poke as a food category has travelled an interesting path from its origins in Hawaiian fishing communities, where raw fish seasoned with sea salt, seaweed, and kukui nut was a staple preparation, to its current incarnation as a globally distributed customisable bowl format. The contemporary poke bowl, as served across London, New York, Sydney, and increasingly the Gulf, is a departure from that origin in most technical respects, but the core logic of marinated raw fish over a grain base has survived the translation. The city's large South Asian and East Asian expatriate populations have brought a genuine appetite for raw fish preparations, which helps sustain poke formats that might struggle in other Gulf markets. It also means the standard of freshness expectation is relatively demanding: diners who eat sashimi regularly at venues like Amber in Hong Kong or 8½ Otto e Mezzo Bombana on trips abroad bring calibrated palates to the bowl counter.
At the more considered end of the spectrum globally, raw fish has been the centrepiece of serious tasting menus at venues like Le Bernardin in New York City and Aponiente in El Puerto de Santa María. The poke bowl operates at a different point on that spectrum, but freshness and sourcing remain the variables that separate competent execution from a forgettable one. The city sustains a genuinely high density of fine-dining and premium-casual formats, Atomix-adjacent Korean fine dining at the upper end, and event-format restaurants like Erth in Abu Dhabi, would misread the category. This is occupational dining done at a specific price tier, and that is the relevant competitive set.enprimeurclub. Regional context is also worth reading across: AL NAWAB RESTAURANT LLC in Sharjah represents the kind of value-driven, community-anchored dining that the broader UAE supports alongside its premium tier. No booking infrastructure appears to be in place for a walk-in counter format of this type, which is consistent with the fast-casual category.
Frequently asked questions
What's the address for Poke & Co?
Poke & Co is located at Emirates office Tower - Trade Center St - Trade Center Second - Dubai - United Arab Emirates, Dubai.
Is Poke & Co Dubai a good lunch option if you're working near the World Trade Centre metro?
The Emirates Office Tower sits on Trade Centre Street, within walking range of both the Trade Centre and World Trade Centre metro stations. That proximity makes Poke & Co a practical midday option for professionals moving through the Trade Centre Second district. The fast-casual bowl format is structured for turnaround times that suit a working lunch rather than a leisurely sit-down.
What dish is Poke & Co famous for?
Poke & Co is built around the Hawaiian poke bowl format: a base of rice or greens topped with raw fish or protein, seasoned sauces, and textural garnishes. The bowl model allows for customisation across proteins and toppings, which is the operating logic of the format rather than a fixed signature dish. The Trade Centre location positions it firmly as a lunch destination for the surrounding office population.
How hard is it to get a table at Poke & Co?
Poke & Co operates in the fast-casual register, which means seating turns over at pace rather than requiring advance reservations. The Emirates Office Tower address on Trade Centre Street draws a concentrated lunch crowd on weekdays, so peak midday periods in the business district can be competitive for seats. Walk-in is the standard approach.
What's Poke & Co best at?
The format is designed for speed and customisation within a specific category: the poke bowl. In a Dubai fast-casual market that has matured considerably, Poke & Co holds a position in the business district rather than the leisure corridors of Dubai Marina or Downtown, making it a practical choice for Trade Centre-area lunches rather than a destination dining call.
Is Poke & Co good for vegetarians?
The customisable structure of the format is generally vegetarian-friendly by design. Confirming current menu options directly with the Emirates Office Tower location is advisable.
Cuisine Lens
Comparable venues nearby, for context on price, style, and recognition.
| Venue | Cuisine | Price | Awards | Notes |
|---|---|---|---|---|
| Poke & CoThis venue (the venue you are viewing) | Hawaiian Poke Bowls with Fresh Ingredients | $10–20 | Not listed | Not listed |
| Sallet al Sayad seafood restaurant مطعم سلة الصياد للمأكولات البحرية | Authentic Arabian Seafood | $30–50 | Not listed | Al Karama |
| Café du Port | French‑Mediterranean Café & Breakfast Spot | $20–30 | Not listed | Palm Jumeirah |
| Somewhere | Modern Middle Eastern Fusion | Not listed | Not listed | Downtown Dubai |
| L'Antica Pizzeria da Michele | Authentic Neapolitan Pizza | $10–20 | Not listed | Al Wasl |
| The MAINE Land Brasserie Restaurant, Business Bay Dubai | North American Brasserie Steakhouse | $50–100 | Gault & Millau UAE Selected Restaurant | Bussiness Bay |
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Details
- Modern
- Trendy
- Casual Hangout
- Solo
- Group Dining
- After Work
- Brunch
- Open Kitchen
- Zero Proof
- Sustainable Seafood
- A La Carte
- Counter Dining
- Cold Pressed Juices
- Specialty Coffee
- Smoothies
- Vegetarian Friendly
- Vegan Options
- Gluten Free Options
- Pescatarian Friendly
- Allergy Accommodating
Current opening hours
- Monday
- 7 AM–7 PM
- Tuesday
- 7 AM–7 PM
- Wednesday
- 7 AM–7 PM
- Thursday
- 7 AM–7 PM
- Friday
- 7 AM–7 PM
- Saturday
- 7 AM–7 PM
- Sunday
- 7 AM–7 PM
Hours can change for holidays and private events. Hours as of .
Laid-back and lively with a distinctly healthy aesthetic; bright, modern space designed to evoke wellness and freshness.