HOTEL SUMMARY
Where Edwardian grandeur meets contemporary sophistication, The London EDITION transforms a historic 1835 Berners Street landmark into London's most compelling luxury hotel experience. Ian Schrager's visionary collaboration with Marriott International has created an intimate sanctuary in Fitzrovia that redefines modern hospitality through authentic design and personalized service.
The London EDITION occupies a storied building that once hosted King Edward VII and Russian jeweler Carl Fabergé during the glamorous Edwardian era. Schrager's meticulous restoration preserves the property's classical heritage while introducing his signature lifestyle hotel concept. The Ian Schrager Company Design Studio, working alongside New York's Yabu Pushelberg, has crafted interiors that seamlessly blend three centuries of influence. Original wood-paneled walls and oak floors provide warmth, while custom furnishings and evocative photography by Hendrik Kerstens create an atmosphere reminiscent of a private yacht's refined intimacy.
The hotel's 173 guest rooms and suites embrace a sophisticated palette of dusty rose, khaki, and mustard tones, each designed as a private retreat with towering windows and luxurious white beds. Suites elevate the experience with complimentary gin trolleys complete with martini-making accouterments, while Le Labo's exclusive black tea-scented amenities add sensory luxury. The cabin-like aesthetic, enhanced by faux fur throws and carefully curated artwork, transforms each accommodation into a cozy yet elegant urban sanctuary.
Culinary excellence defines the London luxury hotel experience through Berners Tavern, where Michelin-starred chef Jason Atherton presents seasonal contemporary British cuisine. The hotel's social heart extends to the Punch Room, a Victorian gentlemen's club-inspired space serving artisanal punches infused with jasmine tea and oak moss. The dramatic lobby, crowned by Ingo Maurer's silver orb chandelier and featuring a lavish 19th-century stucco ceiling, creates an intimate gathering space despite its grand proportions.
Positioned on the edge of Soho with Oxford Street moments away, this 5-star hotel London offers unparalleled access to the city's cultural landmarks and vibrant nightlife. Yet the property's compelling dining and entertainment venues encourage guests to linger within its sophisticated embrace.
For discerning travelers seeking the best luxury hotels in London, The London EDITION delivers an experience that honors its heritage while embracing contemporary luxury. Book a suite for the complete experience, particularly during London's cultural season when the hotel's social energy peaks. Through En Primeur Club, enjoy exclusive amenities and potential upgrades that enhance this already exceptional Fitzrovia sanctuary.