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La Fête du ChampagneCode: PEARL
Japanese Izakaya
← Collection
London, United Kingdom

Supermarket of Dreams

CuisineJapanese, Izakaya
Opened2020
ReservationsRecommended

Our verdict

A compact Notting Hill Japanese izakaya-grocery hybrid that makes sense for sushi-counter energy, ramen, sake, cocktails, and a design-forward casual meal. At $$$, it is easier to justify for a small party that wants the whole shop-meets-izakaya format than for a basic quick bite or group dinner.

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Plan Your Visit
Address
126 Holland Park Ave, London W11 4UE, United Kingdom
Phone
+44 20 3924 9246
Hours
Daily 7 AM–7 PM
Directions
Get directions
Supermarket of Dreams restaurant in London, United Kingdom

The menu

What to order

  • Made-to-order sushi
  • Tuna tasting menu
  • Pork belly chashu ramen
See the current menu on deliveroo.co.uk →
About
The upscale-casual feel, spot-lit displays, neon sign, and lively sushi-counter atmosphere suit a relaxed visit better than a formal, ceremony-led restaurant. Its appeal is tied to mood and format as much as cuisine: come for made-to-order sushi, a tuna tasting menu, pork belly chashu ramen, and a playful setting rather than a solemn night out. The point is not simply to eat Japanese cooking, but to do it in a room that feels visually energetic, flexible, and slightly unexpected. That format is the reason to go. The appeal is not a formal dining-room narrative, but the ability to enter a bright, whimsical space and build a visit around signatures such as made-to-order sushi, a tuna tasting menu, and pork belly chashu ramen. The shop-like daytime identity gives the venue a looser rhythm, while the izakaya framing keeps the mood sociable and food-led rather than rigid.

The value case depends on wanting the broader shop-meets-izakaya mood rather than a stripped-back meal. At $$$, it makes most sense when the design, atmosphere, and Japanese izakaya direction are part of the draw. In other words, the room and the format are not extras here; they are central to why the visit works.

Go for sushi-counter energy, not formal occasion dining

The strongest use case is an easygoing plan built around atmosphere and Japanese izakaya food: made-to-order sushi, a tuna tasting menu, or pork belly chashu ramen in a bright, modern room. The details point to a lively sushi-counter atmosphere and an upscale-casual dress code, so treat it as polished but relaxed rather than stiff or ceremonial. It is the kind of setting where the counter energy, neon detail, and display-led design help carry the experience, especially if the goal is a casual plan with enough polish to still feel considered.

Hours are listed as 7 AM–7 PM every day, Monday through Sunday. That balance is useful to keep in mind when planning the visit: the venue reads more stylish and lively than grand, and more flexible than occasion-only. It is especially right when the attraction is a modern, trendy, whimsical space that moves from gourmet-shop brightness to izakaya energy. The best fit is someone who wants the meal to feel informal but still distinctive, with the setting doing some of the work alongside the sushi, ramen, and izakaya direction.

Frequently asked questions

Can I eat at the bar at Supermarket of Dreams?

The details describe a lively sushi-counter atmosphere, but they do not confirm specific bar seating arrangements. Expect a design-forward Japanese izakaya setting in London rather than a formal restaurant format.

What should a first-timer know about Supermarket of Dreams?

Treat it as a Japanese izakaya in London with a bright, design-forward space that shifts from a daytime gourmet shop to a nighttime izakaya. Signatures include made-to-order sushi, a tuna tasting menu, and pork belly chashu ramen.

Can Supermarket of Dreams accommodate groups?

Plan around the known character: an upscale-casual, lively sushi-counter atmosphere in a modern London space.

Is lunch or dinner better at Supermarket of Dreams?

Supermarket of Dreams is listed as open 7 AM to 7 PM daily. The description notes a shift from daytime gourmet shop to nighttime Japanese izakaya, but it does not confirm separate lunch or dinner menus.

Supermarket of Dreams

The wine

Wine program
Curated wine list
  • Craft cocktails

More wine bars and bars in London

Details
Vibe
  • Modern
  • Trendy
  • Whimsical
Best For
  • Casual Hangout
  • Date Night
  • Special Occasion
  • Solo
Experience
  • Standalone
  • Open Kitchen
Drink Program
  • Craft Cocktails
Sourcing
  • Local Sourcing
Menu Format
  • A La Carte
  • Set Menu
  • Tasting Menu
Drinks Focus
  • Wine
  • Cocktails
  • Sake
Noise LevelConversational
CapacitySmall
Service StyleUpscale Casual
Meal PacingStandard
KitchenModern
Wine ProgramCurated
Visit details

Current opening hours

Monday
7 AM–7 PM
Tuesday
7 AM–7 PM
Wednesday
7 AM–7 PM
Thursday
7 AM–7 PM
Friday
7 AM–7 PM
Saturday
7 AM–7 PM
Sunday
7 AM–7 PM

Hours can change for holidays and private events. Last verified .

A bright, design-forward space that shifts from a daytime gourmet shop to a nighttime Japanese izakaya, with spot-lit displays, a neon sign, and a lively sushi-counter atmosphere.