Atoboy
Atoboy serves Modern Korean food on E 28th St, with fried chicken, beef tartare, and uni jjim among signatures and a 2025 WBWL 3-Star wine-list level.
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- Address
- 43 E 28th St, New York, NY 10016
- Phone
- (646) 476-7217
- Website
- atoboynyc.com
Saves & bookings on Pearl
Modern Korean on E 28th St
Modern Korean cooking defines Atoboy at 43 E 28th St, with lunch and dinner service. Smart casual dress and conversational noise make it a fit for a planned meal that still allows table talk.
Fried chicken, beef tartare, and uni jjim
Fried chicken, beef tartare, and uni jjim anchor the signature dishes, while sake is part of the beverage focus. The format is upscale casual, with an open kitchen and standard pacing.
WBWL 3-Star and OAD rankings
WBWL gave the wine list its 3-Star level in 2025 after a 2-Star level in 2023, and Star Wine List recognized it in 2026. OAD ranked the restaurant #103 in North America in 2024 and #104 in 2026.
Cuisine and Recognition
Comparable venues nearby, for context on price, style, and recognition.
| Venue | Cuisine | Price | Awards | Notes |
|---|---|---|---|---|
| Atoboy | Modern Korean | $$$ | Michelin Plate | Midtown South-Flatiron-Union Square |
| Claud | Modern French-American Wine Bar | $$$ | Michelin Plate | East Village |
| Haenyeo | Modern Korean Fusion | $$$ | Bib Gourmand | Park Slope |
| Jua | Modern Korean Wood-Fired Tasting Menu | $$$ | Michelin 1 Star | Midtown South-Flatiron-Union Square |
| Odre | Modern Korean Prix-Fixe | $$ | Bib Gourmand | East Village |
| Superbueno | Mexican-American Fusion Bar Snacks | $$$ | James Beard | East Village |
Recognition history
Dated appearances from independent guides and award organizations, with the underlying list record or original source where available.
Opinionated About Dining Top Restaurants in North America Ranked #104
Opinionated About Dining
Star Wine List
Star Wine List
Michelin Plate
Michelin
New York Times Best Restaurants in New York City
New York Times
Opinionated About Dining Top Restaurants in North America Ranked #115
Opinionated About Dining
World's Best Wine Lists Awards WBWL 3-Star
World's Best Wine Lists Awards
World's Best Wine Lists Awards WBWL Category Winner
World's Best Wine Lists Awards
Opinionated About Dining Top Restaurants in North America Ranked #103
Opinionated About Dining
Opinionated About Dining Top Restaurants in North America Ranked #119
Opinionated About Dining
Opinionated About Dining Gourmet Casual Dining in North America Ranked #77
Opinionated About Dining
World's Best Wine Lists Awards WBWL 2-Star
World's Best Wine Lists Awards
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At a Glance
- Modern
- Minimalist
- Industrial
- Trendy
- Date Night
- Special Occasion
- Group Dining
- Open Kitchen
- Sake Program
Current opening hours
- Monday
- 5–9 PM
- Tuesday
- 5–9 PM
- Wednesday
- 5–9 PM
- Thursday
- 5–9 PM
- Friday
- 5–10 PM
- Saturday
- 5–10 PM
- Sunday
- 5–9 PM
Hours can change for holidays and private events. Last verified .
Minimalist industrial design with exposed stone walls, wooden tables, and a welcoming, polished cafeteria-style atmosphere.