Ted Drewes Frozen Custard

Ted Drewes Frozen Custard has served St. Louis from its Chippewa Street stand since 1929, earning consecutive Opinionated About Dining Cheap Eats recognition through 2023, 2024, and 2025. The frozen custard format, thicker and richer than standard soft-serve, draws regulars and out-of-towners to a walk-up counter that feels entirely unchanged by the decades around it. A 4.8 Google rating across more than 11,000 reviews confirms the pull is not nostalgia alone.

The Stand on Chippewa
On a warm St. Louis evening, the scene outside 6726 Chippewa Street reads like a study in civic ritual. Cars line up along the Route 66 corridor. Families crowd the outdoor serving windows. The line moves faster than you expect, and the cups and cones that emerge are denser, colder, and heavier than anything that comes out of a soft-serve machine. This is frozen custard: a higher-butterfat, egg-yolk-enriched format that American roadside culture perfected in the mid-twentieth century and that St. Louis, perhaps more than any other city, has kept in genuine daily circulation.
Ted Drewes occupies a specific tier in that tradition. It is not a nostalgia act or a heritage brand coasting on reputation. The Opinionated About Dining Cheap Eats in North America guide has ranked it #510 for 2025, #442 for 2024, and listed it as Recommended for 2023 — three consecutive years of recognition from one of the more rigorous low-end eating guides operating in the United States. A 4.8 Google rating drawn from over 11,400 reviews adds a second data layer that is harder to dismiss than a single critic's opinion. At this volume and consistency, the score reflects a sustained product, not a lucky run.
Frozen Custard in Context
Frozen custard as a category sits between traditional ice cream and soft-serve in terms of texture, but above both in terms of fat content and density. Federal standards in the United States require that custard contain a minimum of 1.4 percent egg yolk solids — a threshold that soft-serve typically does not meet. The result is a product that holds its shape longer, melts more slowly, and delivers a creamier mouthfeel than standard dairy desserts. Midwest custard culture, concentrated across Missouri, Wisconsin, and the St. Louis metro area, treats this as a default dessert format rather than a specialty item.
The competitive set for frozen custard in St. Louis is different from the competitive set for, say, a craft ice cream shop. It operates on volume, speed, and consistency rather than on rotating seasonal flavors or single-origin dairy sourcing. Ted Drewes has held its position in that format for nearly a century , a durability that speaks less to marketing and more to the product holding up across generations of repeat visitors. For comparison, regional frozen custard chains that expanded aggressively in the 1990s and 2000s often diluted quality in the process. The single-location model in St. Louis has avoided that compression.
Nationally, the ice cream and frozen custard category has room for serious critical attention. Ample Hills Creamery in New York City and Angelo Brocato Ice Cream in New Orleans occupy similar positions in their respective cities: institutions recognized for consistent product rather than innovation cycles. Ted Drewes fits that cohort. Its OAD recognition places it on the same annual list as destinations that range from regional taco counters to long-running diners , a guide that does not separate fine dining from cheap eats by prestige, only by price and quality.
What the Recognition Signals
Three consecutive years of Opinionated About Dining coverage is worth examining as a signal rather than just a badge. OAD's Cheap Eats list aggregates votes from a network of experienced eaters who submit scores across a defined set of criteria. A ranking of #442 in 2024 followed by #510 in 2025 indicates slight movement within a large and competitive field , not a decline in the product, but a reflection of how competitive the North American cheap eats category has become as the guide has expanded its coverage.
The practical implication for a visitor is direct: this is a place that people who eat seriously, and eat widely, return to and recommend. That type of credentialing operates differently from a Michelin star or a James Beard nomination, but it is not less meaningful for a venue in this format and price tier. For context, some of the other St. Louis venues in EP Club's coverage include destinations recognized for entirely different formats: Bogart's Smokehouse and Pappy's Smokehouse hold the city's barbecue end, Mai Lee anchors Vietnamese, and Crown Candy Kitchen covers the luncheonette tradition. Ted Drewes occupies its own lane entirely, without meaningful local competition at the same recognition level.
Planning Your Visit
The Chippewa Street location opens at 11 am daily, with the stand running until 10 pm Sunday through Thursday and 10:30 pm on Friday and Saturday. The walk-up format means no booking, no dress code, and no wait beyond the queue at the window , which can be substantial on summer weekends but moves at a pace the operation has clearly refined over decades. The outdoor setting means weather matters: this is a warm-season destination by design, and visits in peak summer months will find the full atmosphere of the parking-lot crowd that has made the location a social fixture on the city's south side.
Ted Drewes sits in a part of St. Louis defined by Route 66 corridor businesses and residential neighborhoods that have retained their mid-century streetscape. It is not in the same zone as the city's newer dining districts, which means the visit functions as its own destination rather than a component of a larger evening itinerary. That separation is part of the point. Visitors who are building a broader St. Louis trip can reference our full St. Louis restaurants guide for context, and pair the visit with stops at the city's bar scene or local experiences. For accommodation planning, our St. Louis hotels guide covers the current market. Those interested in regional wine can consult our St. Louis wineries guide for Missouri's growing wine output.
At the other end of the American dining register, OAD and Michelin-recognized destinations like Le Bernardin in New York City, Alinea in Chicago, Lazy Bear in San Francisco, The French Laundry in Napa, Single Thread Farm in Healdsburg, and Emeril's in New Orleans represent the fine-dining tier of the same critical infrastructure. Ted Drewes, ranked annually in the same broad guide ecosystem, demonstrates that serious eating attention in the United States does not sort exclusively by price or formality. There is also MAINLANDER for those seeking a different dimension of St. Louis dining.
What to Order at Ted Drewes Frozen Custard
The menu centers on frozen custard in its core forms: cones, cups, and the St. Louis-specific format known as a concrete , a custard preparation mixed with toppings and spun thick enough to be served inverted without spilling. The concrete is the item most associated with the stand and the one most frequently cited in critical coverage of the location. Travis Drewes leads the current operation, continuing a family tenure that spans multiple generations at the same address. The consistency of the product across that timeline is the argument for the visit. No specific dish descriptions are drawn from verified sourced data beyond the custard format itself; the menu breadth is leading assessed at the window rather than anticipated in print.
Price and Positioning
A short peer set to help you calibrate price, style, and recognition.
| Venue | Price | Awards | Notes |
|---|---|---|---|
| Ted Drewes Frozen Custard | Opinionated About Dining Cheap Eats in North America Ranked #510 (2025); Opinion… | This venue | |
| Bogart’s Smokehouse | Barbecue | ||
| Crown Candy Kitchen | Luncheonette | ||
| Mai Lee | Vietnamese | ||
| Pappy’s Smokehouse | Barbecue | ||
| Sado | Japanese (Sushi) |
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