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London, United Kingdom

Lina Stores Soho - Italian Restaurant

Price≈$45
Dress CodeSmart Casual
ServiceUpscale Casual
NoiseConversational
CapacitySmall

Lina Stores on Greek Street carries the DNA of its 1944 Brewer Street deli into a full-service Soho restaurant, where the focus stays on the kind of handmade pasta and Italian larder ingredients that defined the original. The room sits in one of Soho's most storied streets, drawing a crowd that values substance over spectacle. Book ahead for evening sittings.

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Address
51 Greek St, London W1D 4EH, United Kingdom
Phone
+44 20 3929 0068
Lina Stores Soho - Italian Restaurant bar in London, United Kingdom
About

Greek Street and the Italian Soho That Predates the Hype

Greek Street has housed Italian businesses, drinking dens, and creative offices since at least the mid-twentieth century, when Soho was London's de facto Mediterranean quarter. The Italian community that settled around Old Compton Street and Brewer Street brought with them a pantry culture, cured meats, dried pasta, aged cheeses, bottled anchovies, that shaped London's understanding of Italian food long before contemporary restaurant trends arrived. Lina Stores, which began as a deli on Brewer Street in 1944, belongs to that original wave. The Greek Street address extends that story into a sit-down format, placing it inside the neighbourhood's longest-running Italian narrative rather than the more recent wave of pasta-forward openings that followed the mid-2010s small-plates shift.

That distinction matters when you are trying to read Soho's Italian options. The newer generation of central London pasta restaurants tends to foreground regional Italian specificity, rotating menus, and chef-driven identity. Lina Stores operates from a different premise: the deli shelf as the anchor, and the restaurant as an extension of what that deli has always stocked. The result is a room where the food references a particular kind of Italian domestic cooking rather than a restaurant idiom.

The Room: What Arriving on Greek Street Feels Like

Greek Street is narrow and pedestrian-dense at most hours, and the Lina Stores frontage reads in keeping with the deli aesthetic of the original: pale green exterior, pasta displayed in the window, a small interior that prioritises the counter and the kitchen over dining-room volume. Soho restaurants at this address typically seat modestly; the format here is closer to the trattorias of the Marche or Liguria than to the larger Italian-American dining rooms that long defined the neighbourhood's other end. The physical compression is part of the point. You are not in a showroom. You are in a room shaped by what it is selling.

For visitors unfamiliar with how Soho's dining rooms are distributed, Greek Street runs parallel to Frith Street and Dean Street, placing Lina Stores in the heart of the area where independent operators have historically concentrated. Theatres, members' clubs, and restaurant institutions occupy the same few blocks. Quo Vadis, a few doors away on Dean Street, represents the older Soho dining tradition at a different price point and register; Lina Stores operates in a more casual, lower-key mode but shares the same dense neighbourhood fabric.

The Cultural Argument: Italian Deli Logic Applied to a Restaurant

The 1944 founding date is not decorative context. It places Lina Stores inside a specific migration and trade history that most of London's newer Italian restaurants do not share. Italian delicatessens in mid-century Soho were supply infrastructure as much as retail, they brought ingredients that were not otherwise available in postwar Britain, and their customers were a mix of Italian residents, restaurant trade buyers, and a small cohort of British customers who had encountered Italian food through travel or through the writing of figures like Elizabeth David. The deli format created a particular kind of food authority: it rested on the quality and provenance of the ingredient rather than on a chef's transformation of it.

That logic carries into the restaurant format. Handmade pasta, in the Italian domestic tradition, is not primarily a showcase for technique. It is the correct vessel for a sauce, made to a texture and thickness calibrated to hold what goes on leading or inside it. London's pasta restaurant scene has in some cases moved toward spectacle, coloured doughs, shaped pastas presented as visual objects, but the Lina Stores approach aligns more closely with the northern and central Italian tradition of pasta as daily staple, made well and served simply. This is a different editorial position within the same category, and it is worth understanding before you choose where to book.

Drinking in the Room

Italian restaurants in the deli tradition typically keep their wine programs tightly focused on Italian regions, often with a bias toward the north, Piedmont, Veneto, Liguria, Emilia-Romagna, which produce wines designed to sit alongside food rather than to perform independently. Aperitivo culture, now widely adopted in London bars from 69 Colebrooke Row to A Bar with Shapes For a Name, has its roots in exactly the kind of northern Italian routine that the Lina Stores brand references. Expect the drinking to sit inside that tradition: Negroni variants, Aperol or Campari-based serves, and a wine list that favours bottles suited to pasta-weight food. For those exploring London's wider bar scene, Academy and Amaro are both within walking distance and operate in registers that complement a Soho dinner.

Planning Your Visit

Soho restaurants at this tier and with this level of name recognition in the pasta category do not go unbooked on weekend evenings. The Greek Street address draws both neighbourhood regulars and visitors specifically seeking the Lina Stores experience, which means that walk-in availability at peak hours is unreliable. Booking ahead, particularly for Friday and Saturday evenings, is the practical approach. Lunch sittings and early weekday evenings tend to offer more flexibility. The address at 51 Greek Street is easily reached on foot from Tottenham Court Road or Leicester Square stations. For those building a longer London trip around restaurants, our full London restaurants guide maps the wider dining context across neighbourhoods.

Dress code at Soho casual-dining independents of this type is generally relaxed; the room's compact scale and informal register make elaborate dressing incongruous. Come as you would to a good neighbourhood trattoria, which is precisely the frame the restaurant invites.

For readers with broader UK travel plans, the bar and restaurant scenes in other cities offer comparable depth: Bramble in Edinburgh, Merchant Hotel in Belfast, Mojo Leeds in Leeds, Schofield's in Manchester, Horseshoe Bar Glasgow in Glasgow, and L'Atelier Du Vin Wine and Cocktail Bar in Brighton And Hove each represent strong independent operators in their respective cities. Further afield, Bar Leather Apron in Honolulu demonstrates how the precision-cocktail format has spread well beyond its original Anglo-American geography.

Signature Pours
Blood Orange Bellini with Fernet BrancaBasilicoBloody MartiniNegroniAperol Spritz
Frequently asked questions

Budget Reality Check

A small peer set for context; details vary by what’s recorded in our database.

At a Glance
Vibe
  • Iconic
  • Elegant
  • Classic
  • Intimate
Best For
  • After Work
  • Casual Hangout
  • Date Night
  • Group Outing
Experience
  • Historic Building
  • Design Destination
  • Standalone
Format
  • Seated Bar
  • Lounge Seating
  • Outdoor Terrace
  • Counter Only
Drink Program
  • Craft Cocktails
  • Classic Cocktails
  • Low Abv
  • Natural Wine
Dress CodeSmart Casual
Noise LevelConversational
CapacitySmall
Service StyleUpscale Casual

Moody lighting with velvet seating and dark-hued decor downstairs; upstairs features the signature mint green and white striped aesthetic with an open kitchen, creating a vibrant yet intimate Italian atmosphere.

Signature Pours
Blood Orange Bellini with Fernet BrancaBasilicoBloody MartiniNegroniAperol Spritz