Tjoget

In Stockholm's vibrant Södermalm district, Tjoget + Stockholm transforms the neighborhood bar concept through Hedda Bruce's Mediterranean-inspired mixology and an audaciously playful design philosophy that has earned international acclaim since 2012.

The brainchild of 20-gruppen, Tjoget emerged from a bold vision to blend southern European, North African, and Middle Eastern influences with Swedish hospitality. Under bar manager Hedda Bruce's creative direction, this Stockholm cocktail bar has consistently ranked among the World's 50 Best Bars, claiming the 37th position in 2019 and 40th in 2021. The name "Tjoget" literally means "20" in Swedish, a numerical obsession that permeates every aspect of the experience—from the deliberately confusing menu numbering system that restarts after 20 to the tactile "beautifully ugly" aesthetic crafted from leather, plastic, paper clips, and rubber bands.

Bruce's cocktail program elevates classic recipes through Mediterranean aromatics and flavors, creating signature serves like the conversation-starting "Beets by Tjoget"—a vibrant composition of beetroot-infused Absolut Vodka, fresh lemon juice, coconut syrup, ginger juice, and grated nutmeg. The luxury bars Stockholm scene finds its most inventive expression here, where numbered cocktails replace traditional names, sparking playful interactions between guests and the knowledgeable bar team. Each drink reflects the bar's commitment to high-volume excellence without compromising craft cocktail integrity, drawing inspiration from diverse Mediterranean cultures while maintaining distinctly Swedish precision.

The 300-capacity venue sprawls across multiple zones: a central cocktail bar anchored by an impressive metallic counter, a casual beer bar, elegant dining areas, and an adjacent wine bodega accessible from within. The striking checkerboard floors and eclectic material palette create an atmosphere that's simultaneously sophisticated and approachable. Regular DJ sets, fashion parties, and art exhibitions transform Tjoget into Stockholm's most dynamic cultural hub, where the energy shifts seamlessly from afternoon aperitivos to late-night cocktail theater.

Service embodies the Mediterranean ethos of warm hospitality, with staff who understand that luxury lies in genuine connection rather than pretension. The dress code remains refreshingly relaxed—smart casual perfectly suits the neighborhood bar philosophy—while the experience feels decidedly cosmopolitan.

For discerning travelers seeking Stockholm's most innovative cocktail experience, Tjoget reservations are recommended, particularly for weekend evenings when the venue transforms into the city's most sought-after social destination. This is where Mediterranean soul meets Swedish precision, creating cocktail magic that's uniquely, unforgettably Stockholm.