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Tales Spirited Awards

The Tales of the Cocktail Foundation is a non-profit organization dedicated to advancing the cocktail community through education, advocacy, and celebration. Founded in 2007 in New Orleans, it serves as the steward of the world’s most respected bar industry awards—the Spirited Awards. The Foundation’s mission centers on fostering excellence, inclusivity, and sustainability within the industry, supporting bartenders, bars, and spirits professionals worldwide. Its credibility is fortified by decades of cultivating industry-leading events, research, and community initiatives that set global standards for craft cocktail culture.