luxury

Great Hotels of the World

Great Hotels of the World is primarily a B2B hotel representation platform rather than a consumer guide. For event planners, corporate travel buyers, and travel agents sourcing independent luxury properties—particularly for the MICE market—GHOTW provides a curated shortlist with GDS booking capability under the "GW" chain code. For leisure travelers, the alliance functions more as a seal of quality for independent properties that meet certain service and facility standards. The portfolio is small (approximately 50 properties) and selective, covering Europe, Asia, Africa, and the Americas with particular strength in the EMEA region. The three-tier collection structure (Luxury, Premium, Classic) plus niche segmentation (Gourmet, Spa, Meetings, Golf) makes the portfolio navigable for professionals sourcing specific property types.