Behind an unmarked door on Manhattan's Lower East Side, Attaboy NYC transforms cocktail culture through personalized mixology and intimate hospitality. Occupying the hallowed ground where Milk & Honey once pioneered the modern craft cocktail movement, this globally acclaimed bar represents the pinnacle of bespoke drinking experiences in New York City.

Founded in 2012 by legendary bartenders Sam Ross and Michael McIlroy, Attaboy emerged from the ashes of cocktail history to forge its own revolutionary path. Both founders honed their craft at the original Milk & Honey, absorbing the philosophy that would later define their own vision. Their dedication to innovation earned Attaboy recognition as North America's top bar in 2022 by the World's 50 Best Bars, cementing its status among the world's most influential cocktail destinations. The bar serves as a living laboratory where modern classics are born and bartending legends are made.

Attaboy's revolutionary approach eliminates traditional menus entirely, instead offering completely customized cocktails crafted through intimate conversation between guest and bartender. This bespoke service has birthed legendary drinks that now grace cocktail menus worldwide, including Ross's iconic Penicillin—a smoky-sweet symphony of Scotch, honey, ginger, and lemon—and his Gold Rush, a honeyed evolution of the whiskey sour. McIlroy's Greenpoint, a Chartreuse-kissed Manhattan variation, exemplifies the bar's commitment to reimagining classics. Each drink represents premium craft cocktail artistry, with bartenders drawing from an extensive collection of rare spirits and house-made ingredients to create truly unique experiences.

The intimate 134 Eldridge Street location maintains its speakeasy mystique through minimalist design and unmarked entrance. Exposed brick walls and vintage lighting create an atmosphere of understated elegance, while the compact space ensures every guest receives focused attention from the masterful bar team. The no-reservations policy adds authentic speakeasy intrigue, often creating anticipation as cocktail connoisseurs queue for the privilege of experiencing this legendary hospitality. Seating centers around the bar counter, encouraging the personal interactions that define Attaboy's service philosophy.

For discerning travelers seeking New York City's most authentic luxury bar experience, Attaboy represents an essential pilgrimage. The bar's influence extends far beyond its intimate walls, with alumni spreading the Attaboy philosophy to top establishments worldwide. Arrive early to secure seating, dress smart casual, and prepare for an evening of cocktail discovery that transcends typical bar experiences—this is where cocktail history continues to unfold.